interactive to the max Montreal - Sean Moffit speech
November 21, 2007 — nicolask7
‘‘To rise a brand it takes a community, not a campaign’’
Sean Moffit was the morning keynote speaker at Interactive to the max Big Day event in Montreal. Sean started the presentation asking us if we think that brands are more valuable today than it was in the past. I find it funny that even if the crowd was mainly marketers, about half of the audience answered that it wasn’t… For spending most of my career into a corporate environment, one thing I know for sure is that the brand is probably the most valuable asset that a company has (it became obvious after the majors scandals in early 2000 : Nortel, Enron, Anderson,…). Anyway here ’s what i’d like to share from the presentation
- how a western canadian bank entered the social media marketing / the site / a blog post
- brand engagement : how Firefox did it right
- ”people under 25 get the stuff ”
- Nike: becoming a community / Google + Nike = nike 2.0
- ”to rise a brand it takes a community, not a campaign”
- nice cartoons on marketing from Tom Fishburne
