Comments on: New Branding for Bell, Sympatico Got Killed http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/ Thu, 25 Feb 2010 20:56:27 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Sanchez http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-412 Sanchez Fri, 10 Oct 2008 23:05:06 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-412 As I have told others that complain about the poor support service which has gone abroad. Bell is not in the business of supporting. It has become literally a pump and dump corporation that cares not about their customer. As I have told others that complain about the poor support service which has gone abroad. Bell is not in the business of supporting. It has become literally a pump and dump corporation that cares not about their customer.

]]> By: Frank Levert http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-411 Frank Levert Mon, 18 Aug 2008 18:10:22 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-411 When I saw the commercial for the first time during the Olympics, I didn't even realized it was Bell. It says a lot about this poorly executed transition. At least they will have bloggers like us talking about it. lol When I saw the commercial for the first time during the Olympics, I didn’t even realized it was Bell. It says a lot about this poorly executed transition. At least they will have bloggers like us talking about it. lol

]]> By: Barry Welford http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-410 Barry Welford Fri, 15 Aug 2008 21:38:31 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-410 ... and of course they've killed Frank and Gordon, whom many found the most appealing part of Bell. :( … and of course they’ve killed Frank and Gordon, whom many found the most appealing part of Bell. :(

]]> By: heri http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-409 heri Mon, 11 Aug 2008 00:04:34 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-409 i think all of this is underwhelming. i guess there were too many stakeholders, and too many people who had to approve the design. as they say, design by consensus is death of the brand. i think all of this is underwhelming. i guess there were too many stakeholders, and too many people who had to approve the design.

as they say, design by consensus is death of the brand.

]]> By: Alphonse Ha http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-408 Alphonse Ha Fri, 08 Aug 2008 15:23:53 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-408 "So besides the new logo, Bell is getting rid of Bell Express Vu and Sympatico brands to renamed them Bell TV and Bell Internet. It took apparently four marketing agencies to find out these names and to process the upcoming campaign" Hahahaha, First, thank you for the news, I need to improve my media awareness skills. I finally understand the ads around town in black and (a darker) blue. Second, I also think that Sympatico was the better service of Bell, however Videotron's customer service and policies stole me away from Sympatico. Funny enough, it seems that Bell's marketing strategy is a la Rogers, gain as much market share and brand share as possible and neglict customer service and retention. I guess it is an unorthodox business strategy that is working for them (or is it just because of the lack of competition... I'm not sure!) On an advertising point of view, the new Bell is very good. I love the La vie est Bell slogan (Why do I feel crazy that I have never heard nor thought about that before? Probably because of Bell's inability to identify their name with "love") and their new look is very clean, professional and energetic (doesn't feel old and slow). Like you reported, I really hope to see them change their business policies and not just their branding/image. Are you on Twitter? “So besides the new logo, Bell is getting rid of Bell Express Vu and Sympatico brands to renamed them Bell TV and Bell Internet. It took apparently four marketing agencies to find out these names and to process the upcoming campaign”

Hahahaha,

First, thank you for the news, I need to improve my media awareness skills. I finally understand the ads around town in black and (a darker) blue.

Second, I also think that Sympatico was the better service of Bell, however Videotron’s customer service and policies stole me away from Sympatico.

Funny enough, it seems that Bell’s marketing strategy is a la Rogers, gain as much market share and brand share as possible and neglict customer service and retention. I guess it is an unorthodox business strategy that is working for them (or is it just because of the lack of competition… I’m not sure!)

On an advertising point of view, the new Bell is very good. I love the La vie est Bell slogan (Why do I feel crazy that I have never heard nor thought about that before? Probably because of Bell’s inability to identify their name with “love”) and their new look is very clean, professional and energetic (doesn’t feel old and slow).

Like you reported, I really hope to see them change their business policies and not just their branding/image.

Are you on Twitter?

]]> By: Patricia http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-407 Patricia Fri, 08 Aug 2008 14:53:18 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-407 I'm at a lost for words... 4 agencies, 2 years... and the logo looks exactly like the 1970s one... Amazing!!! They fired 2500 management to save less money then this initiative probably cost them... And this morning, during the inaugural ceremony for olympics, because of the storm, their Satellite service was down! Very Sad! I’m at a lost for words… 4 agencies, 2 years… and the logo looks exactly like the 1970s one… Amazing!!! They fired 2500 management to save less money then this initiative probably cost them… And this morning, during the inaugural ceremony for olympics, because of the storm, their Satellite service was down! Very Sad!

]]> By: Bell : la belle affaire | goudaille http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/comment-page-1/#comment-406 Bell : la belle affaire | goudaille Fri, 08 Aug 2008 13:57:03 +0000 http://montrealsocialmedia.com/blog/2008/08/07/new-branding-for-bell-sympatico-got-killed/#comment-406 [...] l’expliquent Nicolas et certains commentateurs, Bell peut bien changer de look, mais s’il ne change pas ses [...] [...] l’expliquent Nicolas et certains commentateurs, Bell peut bien changer de look, mais s’il ne change pas ses [...]

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