Montreal Social Media

Which advertising media buys perform strongly for your company? (select all that apply)

Datran Media, an email marketing solutions provider, has released a survey on online marketing. Results show that according to professional marketers, email marketing is still the strongest performing media. They interviewed marketers from 90 companies including OgilvyOne Worldwide, Avenue A/Razorfish and Stamps.com (for the complete survey). I know that it is quite difficult to measure ROI of social media marketing but still…, may be next year they will include the option into the survey. In the meantime, we should find an appropriate way to measure the ROI. The next picture is taken from another survey on SMM, it shows that there is no unique way to calculate your success.

Even if I cannot say that I am a real fan of the listing concept (all these top 10 reasons or top 20 must seen…), I found several interesting lists in the past few months - all related to internet marketing – truly helpful and I decided to post some of them here:

1. 21 Punching Tips On Social Media Marketing and Social Media Optimization : A great way to be introduced to SMM & SMO, gives definitions, tips, comments and more. It also includes a 5 Must Know Guide on SMM & SMO, 8 articles On How You Can Leverage SMM & SMO to Work for You and few good articles related to Digg and StumbleUpon.
2. Social Bookmarking Sites Uncovered Listed (300+) all tested and live : This list has incredible content. You will find a detailed definition of all the general bookmarking sites as well as public bookmarking sites and non English bookmarking services.
3. 20 Hard Core SEO Tips : some critical advices that you cannot afford to avoid. A short excerpt :’’Stop using keywords in you URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page.’’
4. The Seven Principles of Community Building : short post but less is more ! Every traditionnal marketer should read this one. It reminds me this awesome Break Up video.
5. 16 Things To Do After Starting A New WordPress Blog : You just started a new WordPress blog, now what’s next ? Even if some of the tips could be considered as obvious (create a feedburner feed for you blog), I really don’t think that most of us still don’t have install important plugins (the All in One SEO Pack, Google Sitemaps plugin, create a Robots.txt file,…) to our blog.
6. 10 Tips for Managing Email Effectively and 10 Reasons I delete Your Email
7. Top 6 Ideas for Incredible Viral Content : It could be done by a quiz, by a interactive video, via tools,… as long as people forward it. Nice recap of all the way that viral goes.
8. Hiring Search Marketers? Five interview Questions You Should Ask PPC Candidates : Besides those traditionnal questions, what else should we ask a PPC guy? SEOmoz answers it.
9. 63 Constructive Opinions on the Best Way to Make Money Online : When a famous blogger asks it audience and when the audience responds.
10. Perfecting Your Pitch, Part One: Assume Short Buildings : well, this one doesn’t entirely match with internet marketing but since I spend most of my time in sales calls, it taught me a lot.