Do’s and Dont’s of corporate bloggingMay 5, 2008 — nicolask7
My was presenting on April 23rd an event on corporate blogging. and were leading the presentation which quickly turned into a discussion about the best practices of corporate blogging. Here’s my notes, thoughts and other infos that I’ve added to their presentation:
Few corporate blogging cases worthed to study
blogging business case: Wal-Marting Across America
the story: Fake blog about two people RVing across the States ()
behind the blog: Wal-Mart and its PR firm Edelman.
main mistake: about the identity of the two bloggers from the outset.”
blogging business case: The Zero Movement website
the story: Not only a fake blog, but a fake community supporting Coke’s new product ()
main mistake: no mention of Coke’s involvement
more on the topic: and
blogging business case: GM FYI blog
the story: NY Times’s columnist, Thomas L. Friedman, wrote that GM is “more dangerous to America’s future” than any other company, is “like a crack dealer” addicting helpless Americans to SUVs…
the right reply: While failing to publish their response in the paper, GM used their blog to push their version of the story
behind the blog: staff and friends of GM, including Brian Akre who wrote
more on the topic: and
blogging business case:
the story: Sun is said to promote employee blogging more than any other technology firm and is the largest company with a CEO who blogs.
the question answered: Q:”Why does Sun’s CEO waste time writing that blog?” A: Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees (taken from ).
more on the topic:
blogging business case: Dell Hell
the story: uses his weblog to expose his own personal problems dealing with Dell. The company ignored the writer until the story became a phenomenon over the net.
More on the story: (Guardian)and on Business Week
the results: Dell has now an important place for blogging on their site for products and services + for investors but more important, the company has opened the discussion with their customers.
As seen, corporate blogging brings a lot a opportunities but surely a lot of questions. If you read spanish I will strongly suggest you to take a look at . Here’s few of these questions that you will face when business blogging: Do I need a corporate blog?, Who should blog?, Is transparency possible when blogging?, Is ghostwritting acceptable? and more. Have a nice post !