With three different tracks all branded 2.0 (marketing 2.0, enterprise 2.0 and solutions 2.0) this year’s edition of was all about this move toward a more social, collaborative and interactive web. I didn’t get the chance to attend the whole event but since I was participating in Webcamp, the off-Webcom event, I was allowed to go to some of the keynotes.

Andrew McAfee from HBS on Enterprise 2.0
was first to present in the morning and I would say that the audience had large expectations regarding his conference. In fact, McAfee is credited with first coining the expression ‘Enterprise 2.0′, that definitely brings some authority to the guy. So, McAfee explained that the only reason why he looked at this 2.0 thing is because he wanted to walk away from this whole thing, to convince himself that he could quickly go back to his usual researches. But everything changed when he started exploring Wikipedia: he realized then that technology strongly impacts on the organizational environment. He gave us the example of resulted in half a million in savings. According to McAfee, the enterprise 2.0 is going to increase differences among companies and these differences will become much more important in the future. If you are interested in the topic, I would recommend you to check his blog where he goes deeper into concepts such as .

Pierre-Karl Péladeau on Quebecor 2.0
I know that PK Péladeau wasn’t really familiar with his speach sales pitch but he still in Province of Quebec and since his company is a major Internet Service Provider, I think his point of view of the 2.0 thing was more than welcomed. Quebecor also has a huge presence into the traditional media landscape and PK Péladeau knows certainly that his corporation won’t have the choice to adopt new business models sooner or later. They are working on a community website called and they’ve been experiencing really good things lately: RSS feeds, embeddable videos , they have a and blogs, they are feeding the community with contests and more. It’s always good to see mainstream Medias embracing some of the 2.0 tools.

What really brought the 2.0 to Webcom : Videopresse

Webcom organisation: Claude Thibault, , Marc Chioini and Christian Aubry from Videopresse

I think that the greatest move from Webcom’s organisation was to partner with from the event. It’s pretty hard to make a conference really interactive, unless you present on a Q&A panel, but the broadcast brought another dimension to the whole event. In fact it gave access to the speakers to anybody on the web that couldn’t be part of the day. Greatest thing is that and , who did the interviews, were also taking questions from the chat room. They managed to interview most of the speakers during the day, including me who spoke about Webcamp. My boss went also in front of the camera since we () were presenting on two different conferences at this event.